Brad Grabowski · Product design leader · 15+ years

AI made building easier. It didn’t make knowing what to build easier.

I hold a high bar for craft, stay close to research, and build the systems, not just the screens, that make good design hold up as a product scales.

My focus is shaping product direction across B2B, B2C, and enterprise. I partner with product and engineering to identify the problem worth solving before anyone opens Figma.

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Brad Grabowski standing with arms crossed, in a black tee and light blue pants, cut out like torn paper

Currently Reading

What’s shaping my thinking

When AI acts on a user's behalf, who is responsible for what it does?

Clark and Kindred frame it well in Sentient Design: the shift isn't from bad interfaces to better ones. It's from interfaces that respond to commands to systems that understand intent. That's a different design problem entirely, and most teams aren't treating it that way yet.

Sentient Design — Josh Clark & Veronika Kindred

Sentient Design by Josh Clark and Veronika Kindred, on a desk beside a keyboard and mouse

Clients

Companies I’ve worked with

Let’s Talk

Got a product problem worth solving?

I’d love to hear about it. Send me a note and we’ll see if I can help your team.

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